Kalshi | World Cup

Kalshi partnered with some of the most storied players in World Cup history to give away tickets to the Final.
We had them play a global game of telephone to spread the word.

Results: Kalshi generated more brand impressions (29B+) than every major brand during the World Cup.

Agency: es muy good.
ECD: Steve Gonzalez

More brand social videos followed as we highlighted the “Sounds of Culture” from each player’s city.