MENTOS | THE REFRESHMAKER
We refreshed the iconic Mentos jingle from the ‘90s for a new generation.
Using the internet as our muse, we aimed to be painfully relatable, chaotic, and at times downright weird.
Nine videos and 40+ million TikTok views later, the jingle writing dream has been realized.
Awards:
ONE SHOW, Bronze—Craft/Use Of Humor
ONE SHOW, Merit—Best Use of TikTok
ADDY, Silver—Social Media Campaign
REGGIE AWARDS, Gold—Social or Mobile Campaign
WEBBYS, Finalist—Best Use of Original Music
Press:
AdAge, Muse by Clios, Campaign, Little Black Book